PakRice Market App
Google App Campaigns — Installations
A Google App Campaign that crossed 1,000 installs for a niche rice marketplace — 1,090+ downloads at Rs. 17.73 average CPI.
Client & Project Background
Strategy & Execution
Install-focused App Campaign
Set up a Google App Campaign focused on installations so every rupee prioritized download volume.
Audience segmentation
Identified relevant audience segments including farmers, brokers, rice mills and agricultural traders, using interest-based and profession-based targeting signals.
Regional targeting
Targeted major rice-producing regions across Pakistan to reach the right users where marketplace demand is strongest.
Creative testing & CPI optimization
Tested different ad variations to find stronger-performing messages, continuously monitored conversion tracking, and optimized toward higher installation volume at a lower CPI.
Results & Performance Metrics
Campaign results
| Metric | Result | Notes |
|---|---|---|
| App installations | 1,090+ | Beat 1,000+ target |
| Total ad spend | Rs. 19,300 | Campaign period shown |
| Avg cost per install | Rs. 17.73 | Low acquisition cost |
| Interaction rate | 27.20% | Strong engagement |
Conclusion & Takeaways
The campaign successfully crossed 1,000 app downloads while keeping acquisition cost low — target 1,000+, achieved 1,090+, average CPI Rs. 17.73. This demonstrates Google App Campaigns, audience segmentation, and continuous optimization to acquire users quickly for a niche marketplace with controlled spend.