Case Study 17
Cell Smash
Facebook Ads — Local Leads
From almost no digital presence to a local Meta lead funnel — 60+ leads at ~£4.07 CPL with 212K+ people reached in London.
Client & Project Background
Client: Cell Smash
Industry: Local B2C / Phone Repair
Market: London, UK
Timeline: Lead-gen focus window
Initial Challenge: Cell Smash had little to no established digital presence and needed a way to reach customers in its London service area with high-quality local leads.
Strategy & Execution
Phase 1 — Awareness & trust
Started with local awareness using real shop visuals and trust creatives so nearby customers recognized the business.
Phase 2 — Lead generation tests
Geo-targeted the service area and tested lead campaigns, audiences, and creatives to find what produced quality inquiries.
Phase 3 — Advantage+ scaling
Scaled winners with Advantage+ Lead campaigns while optimizing for CPL and engagement quality.
Results & Performance Metrics
60+
Leads
£4.07
Avg CPL
212K+
People reached
Campaign metrics
| Setup | Leads | CPL | Reach | Notes |
|---|---|---|---|---|
| Standout lead setup A | 50 | £4.07 | — | Core CPL benchmark |
| Standout lead setup B | 78 | £4.22 | — | Scaled Advantage+ |
| Account (leads focus) | 60+ | ~£4.07 | 212K+ | 358K+ impressions |
Conclusion & Takeaways
From near-zero digital presence, Cell Smash built a reliable local Facebook lead funnel — 60+ high-quality leads around £4 CPL with strong London reach via geo-fencing and Advantage campaigns.
Facebook AdsLocal Lead GenerationGeo-TargetingAdvantage+ LeadsCreative Testing
Campaign Screens2 screens · tap to enlarge