Case Study 15
Cocobee Kids Clothing
Multi-Platform Store Launch
A multi-platform pre-launch and opening campaign that drove 3M+ PKR in launch-weekend sales and 1.15M+ social views for a new kids clothing store.
Client & Project Background
Client: Cocobee Kids Clothing
Industry: Kids Apparel / Retail
Market: Sargodha, Pakistan
Timeline: Store launch campaign
Initial Challenge: Cocobee was launching a new kids clothing store in Sargodha and needed online visibility, launch excitement, and local customers walking through the door — with no established brand presence.
Strategy & Execution
Platform foundation
Set up and optimized Facebook, Instagram, TikTok, YouTube, and Google Business Profile so the new store had a complete local discovery footprint.
Pre-launch content system
Produced product, fashion, testimonial, countdown, and launch-day creatives to build anticipation before opening.
Paid social push
Ran Facebook/Instagram ads and multi-platform promotion around opening weekend to convert awareness into footfall and sales.
Results & Performance Metrics
3M+ PKR
Launch-weekend sales
1.15M+
Social media views
3M+
Campaign reach
Launch outcomes
| Metric | Result | Channel | Focus | Notes |
|---|---|---|---|---|
| Launch-weekend sales | 3M+ PKR | Store + social | Opening weekend | Record franchise sales |
| Social views | 1.15M+ | FB / IG / TT / YT | Awareness | Combined platforms |
| Campaign reach | 3M+ | Paid + organic | Local buzz | City-wide exposure |
Conclusion & Takeaways
A coordinated multi-platform launch created city-wide buzz and converted it into 3M+ PKR opening-weekend sales — proving pre-launch content + paid social can open a physical retail brand strong.
Facebook AdsInstagram AdsTikTokYouTubeGoogle Business ProfileContent Strategy
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