Binkamal
Facebook Ads — E-commerce Purchases
Structured Meta prospecting + Advantage+ Shopping + retargeting turned Facebook Ads into a purchase engine — 1,959 website purchases at 2.91 average ROAS.
Client & Project Background
Strategy & Execution
Advantage+ Shopping prospecting
Introduced Advantage+ Shopping campaigns as the core sales engine to let Meta find purchase-ready shoppers efficiently.
Location & audience layering
Applied location and interest/audience targeting aligned to religious apparel demand so spend concentrated where buyers convert.
Retargeting structure
Built separate retargeting for website visitors, Add-to-Cart users, and previous purchasers — then shifted budget to purchase-signal winners.
Results & Performance Metrics
Highest ROAS campaigns
| Campaign | Spend | Purchases | ROAS | Cost / purchase |
|---|---|---|---|---|
| Advantage shopping 10/28/2024 | Rs10,981 | 37 | 10.47x | Rs296.73 |
| JUNE UPDATE Advantage shopping | Rs57,509 | 237 | 4.50x | Rs243.03 |
| Advantage shopping w/ old audience | Rs59,998 | 208 | 4.70x | Rs288.45 |
Conclusion & Takeaways
Prospecting + Advantage+ Shopping + structured retargeting turned Facebook into a consistent purchase channel — 1,959 website purchases at 2.91 average ROAS, with top campaigns clearing 4.5x–10.47x.