Concrete Business (Florida)
Google Ads — Local Lead Generation
From zero digital presence to measurable Google Ads leads — 30 conversions at $20 each in under three weeks for a new Florida concrete business.
Client & Project Background
Strategy & Execution
Foundation setup
Built digital marketing accounts from scratch, improved the website for lead generation, and optimized Google Business Profile so the business was ready to capture demand.
High-intent keyword targeting
Researched commercial concrete service keywords with clear purchase/booking intent and structured Google Ads around those queries.
Conversion-focused optimization
Launched campaigns and continuously monitored spend, creative, and bidding to keep cost per conversion under control while scaling leads.
Results & Performance Metrics
Account performance window
| Metric | Result | Spend | Efficiency | Notes |
|---|---|---|---|---|
| Conversions | 30 | $600 | $20 / conv. | Aug 24 – Sep 12 |
| Impressions | 5.61K | $600 | — | Local service search |
Conclusion & Takeaways
In under three weeks the business went from no ads presence to a measurable Google lead channel — 30 conversions at $20 average cost, proving a repeatable local acquisition model.